What is Mazda KODO Design?

Mazda KODO Design Language

Mazda believes that Driving Matters®. KODO is a concept that sees the vehicle as more than the sum of its parts. Instead, Mazda engineers are inspired by the bond between horse and rider. The Soul of Motion design philosophy makes Mazda models feel more like a living creature than a mass of metal — that’s why you’ll find exquisite, exciting style such a hallmark of the Mazda lineup.



Mazda KODO Design Sketching
Mazda KODO Clay Model
Mazda KODO Fabricator

The Look of Dormant Energy

At heart, KODO design conveys potential energy in stationary forms. Think of a sword about to strike or an animal tensed to pounce at its prey.

When you look across the exterior of a new Mazda model, you’ll notice that it seems to possess its own sense of power and agency. The vehicle seems like a living thing rather than a collection of separate parts — from bumper to bumper, it’s designed that way.

How Does Mazda Design Come Together?

You could be shopping in Joliet, running errands in Plainfield, or cruising from Aurora into the center of Chicago, your Mazda model will always command attention and envy in equal measure.

That’s because each prototype is treated to the following process:

  • Design: Starts by formulating the emotion someone should feel when they view the vehicle. Once that emotion is understood and internalized, the designer translates it into form through numerous sketches.
  • Modeling: The design and target emotion are then visualized in 3D form. The modeler will explore its shape through clay, transferring the energy of the object to the emotion of the viewer.
  • Expert Fabrication: From the transparency level of lamps to the shape of door handles, every visible aspect of the vehicle is painstakingly considered. Dozens of real samples are prepared to find the ideal option.
  • Master Painting: Even the subtlest shifts in color can affect the overall design, so a master painter calls on years of experience and highly efficient movements to achieve a uniform finish.

View the Stunning New Mazda Inventory at Continental Mazda of Naperville

New Mazda vehicles possess a grace and energy unrivalled across the automotive world. Seeing is believing, so why not visit Continental Mazda of Naperville to take a closer look? If one of our models has already caught your eye, you can apply for financing online or contact us directly to arrange a test drive.

Why Buy at Continental Mazda of Naperville?

Why should you buy from our dealership? Here are just a few reasons:

  • There’s only one auto group that has been named “Best Auto Dealer” in Naperville Magazine’s “Best of” Awards for eight consecutive years – and that’s Continental Motors Group, which includes Continental Mazda.*
  • Our 110% price guarantee ensures that you’ll get a great deal — if you get a real quote on the exact same model from another dealer, we’ll match that price and make up 10% of the difference.
  • Our VIP Loyalty Rewards ensure that our customers receive a variety of perks and benefits for shopping with us.


*Naperville Magazine – Best of Naperville

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Continental Mazda of Naperville

2363 Aurora Ave Naperville, IL

Phone: 630-352-0634



Phone: 630-352-5900

2363 Aurora Ave Naperville, IL


Phone: 630-352-0634

2363 Aurora Ave Naperville, IL

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Phone: 630-352-0634

2363 Aurora Ave Naperville, IL


Phone: 630-517-9420

2363 Aurora Ave Naperville, IL
41.7648034 -88.1928382